White Listed IP Address

The main advantage of using a newsletter distribution and management company is that they have a white listed IP address, which means all of the major Internet service providers honour email sent to their recipients. In essence, using these services ensures your messages do not get marked as spam before reaching the user's computer.

If you send your own newsletter, providers may mark your messages as junk mail before even delivering it to the client. The days of sending bulk mail from your website's server are over - it would be impressive if five percent of the messages get opened.

Using a white listed IP address improves your chances tri-fold, with delivery rates reaching 75 percent. Newsletter distribution companies use domain keys, custom email headers, junk mail management, and other technologies to ensure your messages comply with the CAN SPAM Act and reach their designated recipients.

It is much different than sending these emails yourself, as you have a large corporation willing to vouch on your behalf.

Using newsletter distribution services checks your messages before they are sent, ensuring they are within compliance. For example, all correspondence goes through an anti-spam verification system, which identifies potentially spam-like keywords.

The proprietary system combines all of the most popular consumer spam filters; thus your messages have a better chance of being delivered to their inboxes.

White listed IP address newsletters take precautions to make sure they are in compliance with leading policies and legislation. Using bought or rented mailing lists is a less-than-ethical practice, as users do not sign up for your newsletter.

With white listed IP address providers, they check your mailing list to ensure it is genuine before sending messages. Additionally, they also ensure newsletters have valid contact information and streamline the removal process.

Customers respect and value businesses that respect their right to privacy, so having these elements streamlined by a distribution company reduces time while increasing customer satisfaction rates.

Some users never want to receive newsletters on certain addresses - such as when using professional or work email addresses. Newsletters take up storage and bandwidth while adding to their email clutter.

Using a distribution service eliminates these hassles for customers, providing them with the flexibility and tools their active lifestyle demands.


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