Anti Spam Policy

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Lifeboat Marketing take spam and permission very seriously. As an email service provider, we feel it’s our responsibility to be extra vigilant about preventing spam-related abuse. It’s also in our best interest to keep the system clean, because our reputation and deliverability depend on it.

We classify spam as any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email. Furthermore, prohibited content and prohibited actions are also considered spam.

Prohibited Content

  • Emails offering to sell illegal goods or services
  • Emails that violate CAN-SPAM Laws
  • Pornography/sexually explicit content
  • Emails with offensive content or images
  • Escort and dating services
  • Pharmaceutical products
  • Work from home, make money online, and lead generation opportunities
  • Gambling services or products
  • Multi-level marketing
  • Affiliate marketing
  • Credit repair and get out of debt opportunities
  • List brokers or list rental services
  • Selling “Likes” or followers for a social media platform
  • Crypto and virtual currencies
  • Initial Coin Offerings
  • Online trading, day trading tips, or stock market related content
  • Daily horoscope reports
  • Mortgages and loans
  • Nutritional, herbal, and vitamin supplements
  • Adult Entertainment/Novelty Items
  • Real estate
  • Services that support sending mail on behalf of third parties

Prohibited Actions

  • Send unsolicited single or bulk email
  • Cannot provide evidence of consent for bulk email
  • Emailing material that is not directly associated with your Company
  • Emailing material that violates anyone’s rights
  • Use any misleading or incorrect names, addresses, email addresses, subject lines or other information
  • Disclose or share your password
  • Decipher, decompile, disassemble or reverse engineer any of the software on our Website
  • Use or download any of the software on our website to create a competing product
  • Use a third party unsubscribe process
  • Set up multiple accounts for any person or entity in order to send similar content
  • Emailing security credentials or sensitive personal information
  • Upload or send purchased, rented, third-party, co-reg, publicly available data, or partner lists of any kind
  • Send or forward personal mail
  • Send content created in our service through another service
  • Host images on our servers for any purpose other than for use in your email campaigns
  • Host content on our servers for any purpose other than to send email campaigns

If you violate this policy, receive a hard bounce rate greater than 5% or receive a complaint rate greater than 0.2%, your account will be terminated. This is a generous figure that takes into account false spam reports. We may also suspend or terminate accounts according to our Terms & Conditions where we see behavior, content, or other factors that poses a threat to our system.

Complaint Procedure

All Lifeboat Marketing Email customers are bound by law into following these guidelines. If you are sent an unexpected email from a Lifeboat Marketing customer then please let us know by completing any of the steps below:

  • Click on the ‘unsubscribe’ link in the unexpected email you receive
  • Click on the ‘report as spam’ link in the unexpected email you receive, this blocks further emails from being sent from that sender
  • Contact our support staff and request that we take you off all potential emails from our customers
  • If you feel one of our customers has sent you spam, please contact us at