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Lifeboat Marketing provides online marketing services to clients across all business sectors.

Our Onboard products & services include email marketing, website design & management, hosting, search engine optimisation & media campaigns.

All of which can be accessed through packaged solutions designed to provide simplicity, flexibility and value for money.

Anti Spam Policy

Lifeboat Marketing is a trading name of LBM Technologies Limited.

Lifeboat Marketing take spam and permission very seriously. When you request an account you are asked to agree to this anti-spam policy.

Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.

But that’s not enough. Permission is open to interpretation. Here are some specific scenarios to clarify what does and doesn’t constitute permission.

To send an email to someone using Lifeboat Marketing’s Software, you must have clearly obtained their permission. Either;

An opt-in checkbox on an offline or online form. This checkbox must not be checked by default.
Customers who have purchased from you within the last 2 years.
If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them.
You should only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.

By using Lifeboat Marketing’s Software, you agree not to import or send to any email address which:

You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending.
You bought, loaned, rented or in any way acquired your email list from a third party, no matter what they claim about quality or permission.
You haven’t contacted via email in the last 2 years, these people may not remember giving their permission in the first place.
You harvested the email from the web. Just because people publish their email address doesn’t mean they want to hear from you.

Every email you send using Lifeboat Marketing’s Software must include the following information;

A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
The name and physical address of the sender.

Lifeboat Marketing will know if you don’t have permission, we have numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them;

Until your account has been approved by a member of our team, every email you send will need to be approved. Our software is directly integrated into the spam reporting systems for some of the biggest ISP’s like Hotmail and AOL. If you don’t have permission and someone marks your campaign as spam, we’ll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.20% of all recipients (that’s 20 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports.

Our team verifies all large lists imported into our software. Until we’ve given it the all clear, you can’t send to it. ‘Blacklists’ and abuse accounts are monitored every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily. If we do discover that you’re emailing people without their permission, we will terminate your account with Lifeboat Marketing immediately.

Report spam complaints to abuse@lifeboatmarketing.co.uk

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Copyright © 2014-2018 All Rights Reserved. Lifeboat Marketing is a trading name of LBM Technologies Limited. Lifeboat Marketing™ and logo are trademarks of LBM Technologies Limited
LBM Technologies Limited. Registered in England. Company no. 8997898. Data Protection No. ZA321437. Registered Address: 6C The Strand, Brixham, Devon, TQ5 8EH. Telephone 01803 43 10 50